Blog“On-Line Recruiting Doesn’t Work”. That’s true when we’ve been doing it wrong.

September 20, 2021

CareerNet has been in the recruiting business on and off for decades. Occasionally we jump out of this this frenetic industry to build new hiring solutions. Then we test them on ourselves to see if the new or improved solution set is ready for “prime time” (ready for our clients).

But this isn’t a story about how great things are. This is a story about what happens when excellent initial results lead to cutting corners and HR failures.

The internet, our TV’s and YouTube feeds are filled with advertisements for online job resume pools and services that can bring “qualified” applicants to your door in minutes. Except they don’t.

Recruiting it seems is more than marketing to the unemployed or disgruntled employed. Way more. Yet time and again we all fall into the trap of automated, massive document pools and search (we call these documents “resumes”). Why? Because it’s easy, it’s inexpensive and requires limited human contact.

We know the results of this approach and fell into its trap just this week.

One of our clients asked us to source a list of candidates to fill an important job vacancy. The salary and benefits are terrific by today’s standards. The location is highly sought after. The company is well regarded and big. The position and title are great too. As expected, we sourced a dozen candidates within 48 hours – each prequalified (Let us show you how to prequalify). Sounds like a great solution, right?

Except that it wasn’t. A few video interviews later an offer was made and accepted. The candidate reported for work the next day. The whole process from job listing to start date? It was less than a week.

This is where things started heading sideways.

The candidate, now a new employee, lasted less than 2 days on the job before being released.

This was not a background check issue. This was not a skills issue. This was not a qualifications issue. This was a cultural fit issue. One that video interviews don’t pick up.

As you may imagine the client (the company) was back on us in minutes for more candidates. Here is what we said to them:

“It’s great to receive top applicants quickly. But take a breath. Think about what makes a great employee – because there are plenty of qualified candidates. A great employee has experience using the skills that your position requires and as importantly is a cultural fit.

That’s a nice way of saying – stop making the same mistakes. Stop hiring first and worrying about productivity and cultural fit later. That approach rarely works. When it does you got lucky. Don’t cut corners – especially when cost effective expertise is available.

What we (and our client) learned

This whole exercise was not only costly, but it was also waste of time for the Company and the candidate. But it wasn’t for us. We learned something very important. Primarily that our suite of recruiting related services work when our clients use them.

As we have written before, sourcing qualified applicants is the easy part. They are available.

You just need the right tools, the training to use these tools, and the experience gained by trial and error.

This morning (Monday, September 20, 2021) a few of us gathered to discuss the particular series of events that led our client to this hiring mistake. Each of us in our own way said the same things. Don’t let clients cut corners. Rely on our process. Pre-qualify right. Certify resumes. Assess properly. These steps may have added 36 hours to the total hiring process and perhaps $500.00 to the hiring process. We are able to do this because, since 1996 our business has been not only recruiting and job placement, but solving the problems companies encounter every day when hiring; Skills, company fit, training. This needs to be communicated to our customers consistently, lest they repeatedly fall into the same hiring traps.

We will write about the ways to approach these crucial steps that will work for any company hiring today and how CareerNet simplifies these steps to limit hiring problems for our clients world wide in a future post.

We were a first mover in the job board space way back in the early 90’s. That worked for a while. Then when job boards (and our corporate customers) were overwhelmed with resumes, we were among the first to build an ATS (applicant tracking solution). From there we saw the limitations of any ATS and the useless resumes typically found in them.  Let’s make hiring the right way simple, together and for the benefit of businesses every where.

  • The CareerNet Staff